Adidas Elements Concept Art for an Ad Campaign

Concept art for Adidas Originals line of clothing and advertising campaign based on the iconic trefoil logo. Each design represents one of the four elements: earth, water, fire and air.

The campaign conveys the idea of adventure and harmony with nature while performing outdoors sports, but also versatile use and durability of Adidas products in challenging conditions.

Adidas Elements: Aqua is the first out of four designs finalised for this proposal.

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Copyright © 2020, Martin Reznik.